diff --git a/public/images/sponsors/fuel-luminesso-300x.png b/public/images/sponsors/fuel-luminesso-300x.png
new file mode 100644
index 0000000..6609403
Binary files /dev/null and b/public/images/sponsors/fuel-luminesso-300x.png differ
diff --git a/public/images/sponsors/media-whynotcollab-300x.png b/public/images/sponsors/media-whynotcollab-300x.png
new file mode 100644
index 0000000..cf4e74c
Binary files /dev/null and b/public/images/sponsors/media-whynotcollab-300x.png differ
diff --git a/src/components/SponsorTier.astro b/src/components/SponsorTier.astro
index c84a621..d35cc9c 100644
--- a/src/components/SponsorTier.astro
+++ b/src/components/SponsorTier.astro
@@ -108,7 +108,8 @@ const slotShapeClass = `sponsor-slot--${shape}`;
   }
   .tier-slots--gold,
   .tier-slots--community,
-  .tier-slots--media {
+  .tier-slots--media,
+  .tier-slots--fuel {
     grid-template-columns: repeat(4, minmax(0, 1fr));
   }
 
@@ -120,7 +121,8 @@ const slotShapeClass = `sponsor-slot--${shape}`;
     }
 
     .tier-slots--community,
-    .tier-slots--media {
+    .tier-slots--media,
+    .tier-slots--fuel {
       grid-template-columns: repeat(2, 1fr);
     }
   }
diff --git a/src/components/SponsorsSection.astro b/src/components/SponsorsSection.astro
index a7b0e5d..11359fb 100644
--- a/src/components/SponsorsSection.astro
+++ b/src/components/SponsorsSection.astro
@@ -25,6 +25,7 @@ const TIER_DISPLAY: TierConfig[] = [
   { key: "gold", heading: "Gold", totalSlots: 4, shape: "card" },
   { key: "community", heading: "Community", totalSlots: 8, shape: "square" },
   { key: "media", heading: "Media", totalSlots: 4, shape: "square" },
+  { key: "fuel", heading: "Fuel", totalSlots: 4, shape: "square" },
 ];
 ---
 
diff --git a/src/data/sponsorLogos.ts b/src/data/sponsorLogos.ts
index 6565675..a04314d 100644
--- a/src/data/sponsorLogos.ts
+++ b/src/data/sponsorLogos.ts
@@ -10,7 +10,8 @@ export type SponsorTierKey =
   | "platinum"
   | "gold"
   | "community"
-  | "media";
+  | "media"
+  | "fuel";
 
 export const sponsorLogosByTier: Record<SponsorTierKey, SponsorLogo[]> = {
   /** Use optional surface: "light" for light background logos */
@@ -111,5 +112,18 @@ export const sponsorLogosByTier: Record<SponsorTierKey, SponsorLogo[]> = {
       alt: "Start Midwest, the storytelling engine for Midwest innovation and entrepreneurship",
       href: "https://www.start-midwest.com/",
     },
+    {
+      src: "/images/sponsors/media-whynotcollab-300x.png",
+      alt: "Why Not Collab Detroit, a creative community amplifying Detroit voices",
+      href: "https://www.instagram.com/whynotcollabdet/",
+    },
+  ],
+  fuel: [
+    {
+      src: "/images/sponsors/fuel-luminesso-300x.png",
+      alt: "Luminesso Coffee, fueling Detroit's builders one cup at a time",
+      href: "https://www.luminessocoffee.com",
+      surface: "light",
+    },
   ],
 };