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<!DOCTYPE html>
<html>
<head>
<meta http-equiv="Content-type" content="text/html; charset=utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Alina Bochkacheva</title>
<script type="text/javascript" src="js/jquery-1.11.1.js"></script>
<script type="text/javascript" src="js/jquery.easing.1.3.js"></script>
<script type="text/javascript" src="js/main.js"></script>
<link rel="stylesheet" href="main.css" type="text/css">
<link rel="icon" type="image/png" href="favicon-32x32.png" sizes="32x32" />
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<!-- Global site tag (gtag.js) - Google Analytics -->
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-D1LXDY0RSS"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-D1LXDY0RSS');
</script>
</head>
<body>
<nav class="clearfix">
<div class="nav-wrapper">
<ul>
<li><a href="#slide1">About</a></li>
<li><a href="#lead">On Leadership</a></li>
<li><a href="#work">IC Work</a></li>
<li><a href="#other_things">Other Things</a></li>
<li><a href="#hire_me">Hire me</a></li>
</ul>
</div>
</nav>
<section class="slide top-slide" id="slide1">
<div class="bird-container bird-container--one">
<div class="bird bird--one"></div>
</div>
<div class="bird-container bird-container--two">
<div class="bird bird--two"></div>
</div>
<div class="bird-container bird-container--three">
<div class="bird bird--three"></div>
</div>
<div class="bird-container bird-container--four">
<div class="bird bird--four"></div>
</div>
<div class="wrapper">
<img id="alina_pic" src="images/alina_main.png" alt="This is how Alina looks">
<h1 class="title" id="main_intro">
Hey there! I am Alina,<br>
Product Design Leader
</h1>
<section id="who_am_i">
<p>Currently, I am a principal design consultant at Amity, providing design and research leadership for SaaS start-ups navigating product discovery and market fit. Previously, I led a product design team at Trade Me, New Zealand's largest marketplace.</p>
<p>I lead people and products with grounded values and consistently challenge the status quo. I've worked in health tech, health & safety, edtech, and cybersecurity — multiple start-ups, all at different stages of growth. I know what success and failure looks like.</p>
<p>I started my journey as a front-end developer but by following my passions, I've found myself designing experiences instead. I love to uncover truths. It's like watching an episode of Moonlighting or Columbo — detective work that always pays off.</p>
</section>
</div>
</section><!--End Slide 1-->
<section class="slide" id="lead">
<div class="wrapper clearfix">
<h1 class="title" id="main_intro">
On Leadership
</h1>
<div class="column lead-points">
<span class="geo-icon"></span>
<h3>Enable and Empower</h3>
<p>Great leaders are great not because they are irreplaceable. They enable each member of their team to be the best version of themselves. They teach them all the skills they have. They pass all the wisdom there is to pass. A great leader can walk away, and the team will thrive.</p>
<p>As Julie Zhuo, ex-VP of design at Facebook said: <em>"What matters more is how much of a multiplier effect she [manager] has on her team."</em></p>
</div>
<div class="column lead-points">
<span class="geo-icon v2"></span>
<h3>Healthy Disagreements</h3>
<p>I believe that this is the most important quality that a manager can cultivate within their team. It takes a while to get here but as a manager, you need to work on this EVERY SINGLE DAY. Letting your team members disagree while making them feel secure is the most empowering experience you can give to anyone. Including yourself.</p>
</div>
<div class="column lead-points">
<span class="geo-icon v3"></span>
<h3>Proactive Honesty</h3>
<p>As designers, we’re taught that critical feedback is everything. This is how you make good products. However, this is also how you make excellent manager-employee relationships. Being honest with each other early and often builds the strongest foundation of relationships. And it goes both ways. As a manager, you need to provide critical feedback to your employees but also you need to teach THEM that they need to do the same for you.</p>
</div>
<div class="column lead-points">
<span class="geo-icon v4"></span>
<h3>Genuine Listening</h3>
<p>We spend hours every day listening. But how often do we ACTIVELY listen and try to understand? As simple as it sounds, this is not a skill that comes easily. On top of it, due to inherent biases, we may find we are inclined to disregard what others are saying based on their skill level. In the end, we end up dismissing crucial information, great ideas, or simple good-hearted conversations. Active genuine listening is a skill worth practicing.</p>
</div>
<div class="column lead-points">
<span class="geo-icon"></span>
<h3>Emphasize Strengths</h3>
<p>This seems pretty straight forward. But what happens when you get into a disagreement with someone on your team, discover an easily avoided mistake, or see things go completely sideways? You might sit and internalize why they did it. This is when you give yourself some time, then take a deep breath, and remember all the great things they have done and are capable of. “Remember that time when they went above and beyond?”</p>
</div>
<div class="column lead-points">
<span class="geo-icon v2"></span>
<h3>Protect Your Team</h3>
<p>Politics emerges in the best of companies, and definitely in the not-so-best. Protecting your team is crucial so they can focus on their jobs, and not get bogged down by worries and gossip. You should stand at the forefront and accept blame when things go wrong.</p>
</div>
<div class="column lead-points">
<span class="geo-icon v3"></span>
<h3>We are Not Robots</h3>
<p>At least, not yet... We have feelings; bad days and good days. As a manager, we need to recognize all of these. When your people stumble, lend them a hand so they can catch their breath and get back up.</p>
</div>
<div class="column lead-points">
<span class="geo-icon v4"></span>
<h3>Invest in Future Generation</h3>
<p>I see many companies (especially start-ups) bringing in fresh graduates, motivated by cheap labor. New members of the workforce need mentors, a nurturing environment, structure, and processes. Otherwise, this is a recipe for burnout. Your employees leave, jaded and questioning their career choices. We need to give back, inspire, mentor, and set the best examples we can.</p>
</div>
</div>
</section><!--End Slide 2-->
<section class="slide" id="work">
<div class="wrapper clearfix">
<h1 class="title" id="main_intro">
IC Work
</h1>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="risk-register.html" class="project-thumbnail">
<span class="company">SaferMe</span>
<h3>Risk Register (2020)</h3>
<img src="images/risk-register.png" alt="Risk register thumbnail">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="tasks.html" class="project-thumbnail">
<span class="company">SaferMe</span>
<h3>Tasks (2019)</h3>
<img src="images/tasks.png" alt="Tasks thumbnail">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="device-insight.html" class="project-thumbnail">
<span class="company">Duo Security</span>
<h3>Device Security Insights (2018)</h3>
<img src="images/device-insight.png" alt="Device insight thumbnail">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="mobile-endpoints.html" class="project-thumbnail">
<span class="company">Duo Security</span>
<h3>Mobile Trusted Endpoints (2017)</h3>
<img src="images/tme.png" alt="Project trusted mobile endpoints thumbnail">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="peer-pressure.html" class="project-thumbnail">
<span class="company">Duo Security</span>
<h3>Project Peer Pressure (2017)</h3>
<img src="images/peer-pressure.png" alt="Project peer pressure thumbnail">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="archived-projects.html" class="project-thumbnail">
<span class="company">MyFab5</span>
<h3>Restaurant Discovery Mobile App</h3>
<img src="images/archive-projects.png" alt="Restaurant Discovery Mobile App">
</a>
</div>
</div>
<div class="column projects">
<div class="projects-inner-wrapper">
<a href="fun-stuff.html" class="project-thumbnail">
<h3>Side Projects</h3>
<img src="images/side-projects.png" alt="Side projects thumbnail">
</a>
</div>
</div> <!--Side projects-->
</div>
</section><!--End Slide 4-->
<section class="slide" id="other_things">
<div class="wrapper clearfix">
<h1 class="title" id="main_intro">Other Things I Have Done</h1>
<ul>
<li>Blog post at Duo announcing <a href="https://duo.com/blog/unified-endpoint-visibility-shine-a-light-on-byod">Unified Endpoint Visibility: Shine a Light on BYOD</a> on Duo's blog</li>
<li>
I was included in the UXPin article <a href="https://www.uxpin.com/studio/blog/top-10-product-design-lessons-for-2016/">The Top 10 Product Design Lessons for 2016</a>
</li>
<li>I gave an Ignite talk at UX Ignite Michigan on <a href="https://www.youtube.com/watch?v=YIq8kWduyd0">"Creating Experience by Telling Stories"</a>
</li>
<li>I gave a guest lecture titled <a href="https://drive.google.com/file/d/1Xo1TXNYYx_XV9A_fsg8eSf-WJQDp_3dq/view?usp=sharing">"Gathering of specs"</a> to a Human Computer Interactions class at University of Michigan </li>
<li>I taught a Photoshop workshop for a non-profit Girl Develop It Ann Arbor</li>
<li>I put together a 2-hour deep dive <a href="https://drive.google.com/file/d/1J_x_nOL-w3JsMGxqRgh37Wm4dktuZHgj/view?usp=sharing">workshop on HTML and CSS</a> for Duo's engineering team</li>
</ul>
</div>
</section>
<section class="slide" id="hire_me">
<div class="wrapper clearfix">
<h1 class="title" id="main_intro">
Hire me
</h1>
<div id="you_want">
<h3>You want to hire me if</h3>
<p>You are looking for a product design leader</p>
<p>You want to understand if you are solving the right problems</p>
<p>You need someone who is proud of their work because they tested it, validated it, got feedback from other designers AND engineers and they are confident they did everything they could; someone who pays attention to details and cares for quality</p>
<p>You need a person who is a glue to everything, the person who communicates, builds relationships, and remains empathetic</p>
<p>You need a learner, someone who takes feedback even it's a god damn tough one</p>
<p>You want someone to partner with you, not just simply execute your ideas</p>
</div>
</div> <!--wrapper-->
</section><!--End Slide 4-->
<footer class="contact">
<h1>Ready to contact?</h1>
<span>Email me:</span>
<a href="mailto:alinabochkacheva@gmail.com">alinabochkacheva@gmail.com</a> or connect with me on
<a href="https://www.linkedin.com/pub/alina-bochkacheva/6a/109/92b" target="_blank">LinkedIn</a>
<span id="powered">No templates were harmed in creation of this website</span>
</footer>
</body>
</html>